Airlines begin push for discounted end-of-line 777s

Airlines are beginning to push for discounts on current generation Boeing 777s, as the airframer looks to bridge a gap in deliveries until the 777X enters service at the end of the decade.

“I think it is common knowledge that aircraft tend to be sold to large and good customers with substantial discounts,” says Christoph Franz, chief executive of the Lufthansa Group, on a potential 777 discount during a media event in New York on 30 January. “So, the question of if there is additional discount to the existing discount, that is an interesting question. Hopefully, we would be able to achieve this discount.”
The list price of a 777 freighter is $300.5 million, according to Boeing.

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The group’s freight arm Lufthansa Cargo operates two 777 freighters with three more on order. However, it has not selected a replacement for the 13 Boeing MD-11s that will remain in its fleet after the last 777 delivery in 2015.

“There are at least 13 MD-11 freighters waiting for roll over,” says Franz. “For us, this gives a perspective that there will be demand in the future for further freighter aircraft and the 777, as we have already five on our orderbook, is a nice aircraft and hopefully we would be one of the customers.”

This is where further discounts could come in.

The Chicago-based airframer faces a steep drop in 777 deliveries after 2016. Deliveries will fall to just six in 2018 from 56 in 2016, Flightglobal’s Ascend Online database shows. They pick up again with the entry-into-service of the 777-9X in 2020.
Boeing acknowledges a need to fill this gap.

“We anticipate being able to build that bridge over the next number of years as we approach 2020,” said Jim McNerney, chairman and chief executive of Boeing, during an earnings call on 29 January. “We are working with [customers] on combined orders for the current 777 as well as the new one. And we anticipate at least the same kind of result that we had with the [7]37.”
Boeing has discounted end-of-line next generation 737s, which helped it land an order from Ryanair for 175 737-800s in March 2013. Deliveries will continue through 2018.

The first 737 Max delivery is scheduled for the second quarter of 2017.
Boeing’s cost control initiatives are critical to any 777 discounts. These include the partnership for success programme where the airframer is forging long-term partnerships with certain suppliers in order to reduce costs in the near term, and its new contract with the International Association of Machinists and Aerospace Workers (IAM) for work on the widebody.

McNerney implied in his recent comments that these initiatives will likely help Boeing maintain its profit margins on the current generation 777 during the bridge.
“Now the partnering for success will be hitting it's mid-stride right around the time that the [777] bridge is being implemented and that’s not by accident,” he said.

In addition to discounts, Boeing could reduce the production rate of the 777 from 8.3 per month – about 100 aircraft per year – to help counter the gap in deliveries.
Lufthansa Cargo became the first operator of the type in the group, when it took delivery of its first 777 freighter in November 2013.

Entry-into-service was uneventful, says Franz. “The best news of it – I didn’t get any complaints,” he says.
Swiss will begin taking delivery of six 777-300ERs begin in 2016 and Lufthansa has an order for 34 777-9X aircraft with deliveries beginning after 2020.

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Boeing targets year end 777X launch

Boeing is targeting a year-end board launch for its conceptual 777X, in time for a late decade service entry, said the company's commercial unit CEO, Jim Albaugh. "We're working towards being in a position toward the end of this year to talk to our board. That's assuming the business case closes, that's assuming the technical trades are ones that close," says Albaugh, who was speaking at a press conference following the unveiling of Boeing's 1000th 777.

Boeing strategic goals for the decade including achieving parity between the re-engined 737 Max and Airbus A320neo along with making a signficant investment to further bolster its widebody family for the future.
Emirates leadership was briefed on the latest 777X studies earlier in the day, says Sheikh Ahmed bin Saeed Al Maktoum, chairman of Emirates.

"Our teams have been in dialogue with the Boeing team for some time now, it's really very interesting to see this new aircraft if it will come out. It would be an excellent aircraft to have in Emirates, he says.The conceptual two-member family is seen as a 14,800km (8,000nm) 407-seat 777-9X and 353-seat 777-8X and potentially even a third model in an ultra long-range 777-8LX. The baseline -9X and -8X each grow the lengths of the existing 777-300ER and -200ER fuselages and add a 787-style composite wing, say those familiar with Boeing's studies.

The launch of the new 777 family would likely be done in conjunction with a 323-seat 787-10X, a stretch of the 787-9 due for service in 2014, and would more evenly spread Boeing's widebody product line from the 242-seat 787-8 to the 467-seat 747-8.

"Obviously you don't want to have airplanes on top of eachother. You want to have them spaced, and I think with the product line that we envision going forward over this next decade, we'll have about a 15% difference in seat count among the different models that we will probably go forward with," says Albaugh.
Albaugh declined to offer any details on the 777X's potential efficiency in comparison to the 777-300ER, but says it would be a "pretty significant improvement" and "I think that our customer base would be very interested in."

Flight Global